Bet365 is the world's largest sportsbook — but US bettors are only now getting access to what the rest of the world has enjoyed for years.
With over 35 million customers globally, Bet365 brings a reputation for deep markets, competitive odds, and a world-class live betting experience to US states where it's now licensed. Available in New Jersey, Colorado, Iowa, and a growing list of states, it's worth serious consideration in 2026.
Odds and Market Depth
Bet365's biggest advantage is market depth. On any given NFL game, you'll find 200+ prop markets — far more than most US competitors. Soccer, tennis, cricket, and international leagues are covered comprehensively, making it the best option for bettors who care about sports beyond the major American leagues. Odds are sharp, especially on mainstream markets where they compete directly with FanDuel and DraftKings.
The Bet365 Live Betting Experience
Bet365 built its reputation on in-play betting, and it shows. The live interface is fast, the odds update smoothly, and the range of live markets is unmatched. If live betting is a core part of your strategy, Bet365 is likely the best US-licensed option available today.
US Availability and Limitations
The biggest knock on Bet365 for US bettors is limited state access. If you're in a state where it's available, great — sign up and take the welcome offer. If not, you're waiting. Additionally, US promos are less aggressive than BetMGM or Caesars, where new user bonuses tend to run larger.
Are You Actually Profitable on Bet365?
Bet365's deep markets create real opportunities for sharp bettors — but only if you're tracking results carefully. Oddible lets you import bets from Bet365 and every other book you use, so you can see exactly which markets, bet types, and stakes are generating positive ROI.
[See your true Bet365 performance → track bets free with Oddible]
